1. Exhibition Overview: Focus on medical consumables and healthy life
The third phase of the 137th Canton Fair in 2025 (May 1-May 5) is themed "Better Life" and focuses on displaying innovative products close to people's livelihood such as medical care, personal care, and pet products. Among them, the medical insurance and medical equipment exhibition area, as a key section, attracted more than 2,000 exhibitors, covering disposable medical consumables, smart medical equipment, rehabilitation aids and other fields1315. This exhibition added a "Health and Leisure" area for the first time, promoting the upgrading of global health consumption through exhibits such as smart medical solutions and green and low-carbon consumables.
2. Highlights of exhibitors: Technology empowers the upgrading of medical consumables
Innovative products are unveiled
Smart wearable devices: Many companies have launched smart bracelets and remote medical monitoring systems that can monitor heart rate and blood oxygen in real time to meet the health management needs in the post-epidemic era5.
Environmentally friendly consumables: Green products such as biodegradable surgical sutures and reusable protective clothing have become the focus of the exhibition area, responding to the global trend of sustainable development13.
Rehabilitation assistive device innovation: high-end rehabilitation equipment such as bionic manipulators and smart wheelchairs are exhibited for the first time, showing China's breakthrough in the field of medical technology5.
High-quality enterprises gather
Among the exhibitors, national high-tech enterprises account for more than 30%, including more than 500 specialized "little giants" enterprises, such as Mindray Medical and Yuyue Medical, which brought their latest research and development results to the exhibition1315.
3. Industry trends and cooperation opportunities
Global procurement demand is strong
As of April 23, more than 110,000 overseas buyers have pre-registered to participate in the exhibition, among which buyers in Southeast Asia and the Middle East have significantly increased their demand for disposable medical masks, testing reagents and other consumables1113.
Supply chain resilience is highlighted
Chinese medical consumables companies have reached multiple orders with buyers in Brazil, Canada and other countries through the Canton Fair platform, accelerating the replacement of traditional European and American supply chains and promoting medical cooperation among countries along the "Belt and Road"1315.
4. Supporting activities and service upgrades
New product launches and forums
During the exhibition period, more than 30 medical and health themed forums will be held, covering topics such as smart medical care and aging care, and more than 100 new product launches will be launched to showcase cutting-edge technologies such as nanomaterials and 3D printed orthopedic consumables513.
Convenient exhibition experience
78 new catering outlets in the exhibition hall support scanning code ordering, and buyers are organized to visit more than 500 wholesale markets in Guangzhou outside the exhibition hall to deepen the "exhibition and production docking"612.
5. Future Outlook: Unleashing the Potential of the Healthy Consumer Market
According to official data from the Canton Fair, the export volume of medical consumables companies is expected to increase by 15% year-on-year in 2025, and categories such as smart wearable devices and home medical detectors will become new growth points13. With the intensification of global aging and the improvement of health awareness, China's medical consumables industry is accelerating its integration into the international high-end market through technological innovation and exhibition platforms.
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